FMCG stands for Fast Moving Consumer Goods.
These are products that are consumed on a daily basis by individuals and households, including food and beverages, personal care products, household items, and healthcare products. The best-known manufacturers of FMCG are Procter & Gamble, Unilever, Henkel, Reckitt Benckiser, Johnson & Johnson and so on.
Since it is subject to daily use, FMCG products are typically low-cost and have a short shelf life. Such as shampoo, detergent, toothpaste, shaving blades, chocolate etc.
The marketing and distribution of FMCG products are highly competitive, with manufacturers and retailers constantly striving to expand their distribution channels and increase sales.
FMCG products are sold in both offline and online retail channels, with e-commerce becoming an increasingly important distribution channel for FMCG products worldwide.
" FMCG; a little bit of everything, for everyone. "
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